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The Gentrification of Greenpeace
Nov-23-08 11:58 am
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The New York Times reports an interesting change in the tactics of Greenpeace. Mark McDonald writes that even as the Sam Shepard Conservation Society is getting ready to send the Steve Irwin to "track" Japanese whalers,"[f]or the first time in four years, Greenpeace is not sending a ship to help harass the whalers." McDonald explains:

Greenpeace has decided to concentrate on a court case in Japan involving two of its activists along with a campaign to turn Japanese opinion against whaling.

The group has changed its tactics for a few reasons, Steve Shallhorn, chief executive officer of Greenpeace Australia-Pacific, said Friday from Sydney.

For one, it has been “out-messaged by the Japanese Fisheries Agency,” he said. “They’ve been very skillful, using the message that Westerners can’t tell Japanese what they can and can’t eat.”

But Greenpeace is also distancing itself from the directly confrontational approach it once championed — and which Sea Shepherd remains committed to.

“Their brand of militancy has generated a huge backlash in Japan,” Steve Shallhorn, chief executive officer of Greenpeace Australia-Pacific, said Friday from Sydney.

“Japan is a society where confrontation is avoided and property damage is considered violence.”
Not surprisingly, the Times notes,

The shift infuriates Paul Watson, the Sea Shepherd founder and the captain of the Steve Irwin. One of the original founders of Greenpeace in the early 1970s, he parted ways with the group in 1978 because he wanted it to be more aggressive.

“I call them ‘the other whaling industry,” he said in a telephone interview Friday from Brisbane. “They’ve raised millions of dollars off the whales for this campaign — and now they’re not sending a boat. They should be ashamed.”
Very interesting. I hope that Greenpeace is more effective with this new approach.

But the change also says something about the cultural identity of Greenpeace.  Is the organization becoming more "conservative" in its approach? Perhaps this would not be unusual development. An organization may begin with a relatively radical agenda and radical tactics, but if it lasts well beyond its initial creation, it may find that it becomes a part of the "established order." As that happens, it may find that established methods of diplomatic and legal interaction are more effective. If I were a game theorist, I might say that the organiztion realizes that its interactions with its intended "target" are part of an iterative game, and that you tend to succeed in an iternative game when you play (for the most part) by established rules.

About the editor:

Anthony Clark Arend

Professor

Commentary and analysis at the intersection of international law and politics.

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» Learn more about the M.A. in International Law and Government at Georgetown University.


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